This mobile messaging case study shows how KSL News Radio used Marketron Mobile Messaging to increase downloads of the station’s mobile app.

Entity: KSL Bonneville | Market: Salt Lake City, UT



  • To encourage listeners to download the station app

Call to Action

  • Once people texted the keyword and opted in to the club, the station sent listeners a link where they could listen live and on-demand to their favorite programs and receive traffic and weather alerts, all in one place.

Measurement of Success

  • Of the 800+ app downloads the station had during one week, almost 20% happened right after the text campaign encouraged people to download the app.
  • Every time it runs the campaign, the station sees a similar increase.
  • 13,739 subscribers and counting in this list
case study