This mobile messaging case study shows how KSL News Radio used Marketron Mobile Messaging to increase downloads of the stationā€™s mobile app.
Entity: KSL Bonneville | Market: Salt Lake City, UT
Objective
- To encourage listeners to download the station app
Call to Action
- Once people texted the keyword and opted in to the club, the station sent listeners a link where they could listen live and on-demand to their favorite programs and receive traffic and weather alerts, all in one place.
Measurement of Success
- Of the 800+ app downloads the station had during one week, almost 20% happened right after the text campaign encouraged people to download the app.
- Every time it runs the campaign, the station sees a similar increase.
- 13,739 subscribers and counting in this list
