This mobile messaging case study shows how Best Coffee Co. used Marketron Mobile Messaging to achieve a measurable increase in foot traffic and sales.

Entity: Best Coffee Co. | Market: Medium

 

Objective

  • Best Coffee Co., a new advertiser to radio, wanted to increase foot traffic in a way that was measurable.

Solution

  • The station aired commercials promoting Best Coffee Co. and encouraging listeners to text the word ā€œbestā€ to the station short code to receive a free coffee.

Call to Action

  • ā€œGet your day started on the right foot by texting the word ā€˜bestā€™ to 30218, and your morning coffee is on Best Coffee Co.! Text the word ā€˜bestā€™ to 30218 for a free coffee from our friends at Best Coffee Co.ā€

Measurement of Success

  • The three-month campaign resulted in 6,000 text entries, with 47% redeeming the coupon in-store, leading to a 7% increase in sales.
case study