Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful health and beauty digital advertising campaign:
High-quality imagery only
The health and beauty category is not the place for DIY visuals. Research any costs required for custom photo shoots or for licensing stock photography.
Physical vs. emotional products
Know what’s being sold. Is it a tangible item that can be placed into a bag, or a “feeling” and a “look”? If your campaign is imagery-reliant, then larger desktop and tablet ads may be more conducive to securing your goals versus the sizes most often trafficked to mobile devices.
Test multiple CTAs
Review the call-to-action phrases in the creative examples, as well as the top 100 CTAs. Plan on testing multiple CTAs throughout your campaign in order to identify the best performers, and adjust creative accordingly.
Lather, rinse, repeat
Digital advertising — it’s just like washing your hair! Using campaign reporting, evaluate campaign key performance indicators (KPIs), and bake those findings into future flights.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
