Landing pages play an important role in digital advertising conversions. Get tips to build effective ones to share with advertisers.
Helping Your Advertisers with Landing Pages to Improve Conversions
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Types of Ad Messaging to Use for Each Stage of the Customer Journey
Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.
The Impact of AI on Search and Local SEM
Explore how AI is changing search and local SEM. Help your advertisers adapt to the new landscape of paid search.
Organic vs. Paid Traffic Explained
In this post, we explain organic vs. paid traffic. Local advertisers should prioritize both for attracting and winning customers.
Restricted Category Ad Creative Best Practices: Cannabis, Alcohol and Gambling
Explore ad creative best practices for restricted categories. Get tips on how to ensure creative gets attention from consumers.
The Cookie Is Not Crumbling: What’s Behind Google’s Decision Not to Deprecate Third-Party Cookies?
Google ends its deprecation plans for third-party cookies. Explore what this means for local digital advertising.
How to Allocate Budget for Multi-Tactic Digital Campaigns
Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.
What Is Audience Extension?
Learn what audience extension is and its role in digital advertising tactics. It can lead to higher conversion rates and more effective ad spend.
The Power of Infusing Radio Ads with Emotion
Learn how to infuse radio ads with emotion to drive better recall and awareness. Doing so can be key to the ads’ performance.
Using Crossover in Media Channels to Create Integrated, High-Performing Campaigns
Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.
Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?
In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
Upselling Clients and Effective Strategies to Offer Digital with Radio in Rural America
Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
Boosted Social Posts Aren’t True Digital Advertising: How to Talk to Businesses About the Difference
Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.
Defining the Digital Customer Journey
Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
Fundraising remains one of the most effective use cases for political advertising in the 2026 election cycle
Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.
Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers
Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.
How to Help Your Advertisers with Video Ads
Video ads can be impactful and drive ROI, but many advertisers are uncertain about using them. Here’s how to help them become comfortable.
Ask the Expert: When Should You Recommend Video Geofencing?
In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.
What Is Foot Traffic Attribution?
Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.
What Is Contextual Targeting?
Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
