In the annual benchmarking for radio digital sales, the report looks backward and forward on the industry’s position and opportunities. With input from advertisers and station management, stations will find insights into how radio is becoming a driving force in local digital advertising sales.
The big headline is that 2024 sales reached the $2 billion mark, which was 10.2% over 2023. The forecast for 2025 is $2.3 billion, which is a growth rate of 9.7%.
Get your copy today to go inside the numbers as well as learn:
- Which digital tactics have the greatest predicted growth in local media
- What radio buyers think and how they’ll spend money
- Opinions and challenges station leadership face
- Benchmarked numbers for digital growth
- And more
