September “National Day” Campaign Ideas for Local Advertisers

Hispanic Heritage Month

Hispanic Heritage Month runs from September 15 to October 15. It honors the cultures and contributions of Hispanic and Latino Americans. Many federal entities host celebrations, including the National Endowment for the Humanities, National Park Service and museums like the Smithsonian. 

Local groups are likely celebrating this month, which could be an excellent tie-in for your advertisers. Help your clients craft an uplifting and inclusive messaging campaign that celebrates these cultures positively.

First, consider which advertisers might have synergies. Your community restaurants may promote special authentic offerings, and others may plan events or parties to celebrate the culture. Groups working with nonprofits to raise money or awareness are another possibility. These are all great opportunities.

You could pitch them:

• Radio spots to promote goods and events
• OTT/CTV ads
• Social media ads targeted toward the demographic segment
• Geotargeted display ads that highlight upcoming events

Baby Safety Month

The safety and care of infants deserve a lot of awareness. Such a topic includes different stakeholders, so your advertisers have various targeting options. Retailers that sell baby products can advertise in many ways during this month. Take a broader approach with advertisers not directly in the vertical. They can diversify their messaging to this target customer segment.

For example, many dealerships partner with law enforcement or fire and rescue crews to check car seat installation. Promoting such an event is good for the community and those hosting it. Radio is an obvious choice. Additionally, consider digital display ads and OTT/CTV targeting users with young children or displaying on websites they might frequent.

Another idea would include organizations that provide safety training, like the local YMCA. September would be a good month to raise awareness of their infant CPR classes.

National Sewing Month

Sewing, as a hobby and a necessity, has been part of the domestic American experience for centuries. Today, the fabric, craft and sewing industry in the U.S. is worth $5.1 billion. Goods and events around sewing can easily find an audience through targeted digital advertising.

For any local business catering to this group, chat with them about doing a month-long promotion. It can include objectives like adding to their newsletter and getting online and foot traffic. You can suggest tactics like geofencing, OTT/CTV, social media and streaming audio. You can break this out into multiple campaigns that align with specific goals.

National Preparedness Month

Natural disasters, from hurricanes to tornadoes to forest fires, impact a large portion of the U.S. This month honors the idea of being prepared, so it’s a great time for public service announcement campaigns from state and local governments.

These notices can help people stay safe and inform them of what to do when a disaster occurs. Recommend OTT/CTV, radio, social media and display ads to spread the word.

National Food Bank Day (September 5): 

Food insecurity is a serious problem in the U.S., and food banks help feed many families. This day marks a way to give back to communities. Any local business could run a promotion, donating a portion of proceeds to a local food bank. They can bring attention to the day on social media and through email marketing. 

Additionally, you could talk to food banks directly about awareness advertising for the day and the entire month. Nonprofits have ad budgets, and you can help them increase donations through linear and digital campaigns.

National Beer Lovers Day (September 7)

Beer is more than just a drink. Those who love it are passionate about it. Local breweries are popping up in cities across the country. U.S. beer production and imports were down 1% in 2024, but the market still grew to $117 billion, a 1% increase.

To commemorate this well-loved and potent potable, connect with restaurants, bars and breweries. Highlight unique promotions for the day, such as hosted tastings or buy one, get one deals. 

Recommendations for these ads include digital options that allow you to target by age and location. Social media is another channel where brands can share imagery of their beverages. Mobile messaging and email marketing are also viable to deliver special offers.

NFL Kickoff (September 4) and National Tailgating Day (September 6)

The NFL season begins September 4 with the defending champions, the Philadelphia Eagles, hosting the Dallas Cowboys. The following Sunday, September 7, all other teams have their debut. If you cover any of the markets with an NFL team, this is an excellent way to get businesses involved and show team pride. 

After all, the NFL is big business. It typically earns the highest ratings for professional sports. Across the U.S., 72% of men consider themselves fans while 60% of women do. The fan base is also quite diverse, attracting all demographics. 

There are many ideas to pitch to a broad range of advertisers. Some companies may have direct tie-ins to game day, like restaurants offering promotions for eat-in and to-go orders. Those spots would run well on radio. Another option is display and geofencing with retargeting featuring coupon codes.

Other sets of advertisers could do an NFL kickoff giveaway, which could bring foot traffic to retailers. Examples include grills for tailgating, team gear, tickets to a game, or a catered party. These ad ideas could again work well on radio. Streaming ads may also be an option to run during the games if the contest is ongoing. Geotargeted digital ads are another channel — you can target consumers nearest the location.

If the NFL isn’t big in your area, college football might be what your city gets fanatic about. The NCAA begins its season about two weeks earlier, on August 23. All of these ideas for the NFL translate to college teams, too.

Focused ads on the tailgating aspect would highlight what fans need — alcoholic beverages, food, grills and other must-haves. Some tactics for this part of a campaign would be geofencing and streaming audio.

National Video Games Day (September 12)

Video games are a significant source of entertainment for Americans. In fact, 61% of people play them, and it includes all ages and genders. To celebrate the love of video games, retailers and restaurants could launch promotions with a video game theme to entice customers.

Ads with hooks like “Show Us You’re a Gamer” would be fun for social media. Geofencing ads that pop up while people are close by could drive foot traffic, as well.

National Tradespeople Day (September 19)

Tradespeople keep the world running and likely make up a substantial percentage of your advertisers — plumbers, electricians, construction, HVAC and more. Celebrating trades could be a compelling theme for this national day. Consider brand awareness ads for radio and social media. Those businesses may also want to use this day to recruit, as skilled workers are in high demand. 

Speaking of demand, trade schools and community colleges could also use this day to showcase their programs to entice new students. These would be a match for streaming and display ads.

American Business Women’s Day (September 22)

As of 2025, women-owned businesses accounted for 39.2% of all U.S. firms. These small local businesses have ties to the community, and they have a consumer base that wants to support them.

The positive sentiments, in combination with the share of women-owned small businesses, make this national day great for local advertisers. Retailers can run and promote limited-time deals. Another campaign that would fit the theme of giving back to the community could be a charitable promo. A percentage of sales from the day could go to a local charity that helps girls and women build careers.

First Day of Fall (September 22)

The first day of fall is worth marking, as it officially means cooler temps and changing scenery. Of course, this differs across the country, depending on the climate. Consumers associate many things with fall and will be happy to hear of their return — everything pumpkin, hearty soups and apple pie, to name a few. 

Restaurants and bakeries should jump at the chance to launch a fall promotion with their seasonal flavors. Fall is also a time for festivals, so organizations that host them should be ready to get the word out. These ads could run on radio, streaming and digital. Social media will also be an important channel.

National Coffee Day (September 29)

Coffee is the love of many. They don’t dare start their day without, whether from home or their favorite shop. According to the National Coffee Association, coffee remains the most popular beverage in the U.S., with 66% of American adults consuming it daily.

It’s a good time to celebrate coffee based on these stats. Promotions for the day certainly make sense for coffee shops. Another option is going straight to roasters. Micro-roasters are a growing part of the coffee economy. Many people now have coffee subscriptions because they work from home more.

Reach out to these local roasters to let them know the many options for promoting their coffee directly to consumers through radio and digital.