Spring arrives in the second quarter, and many advertisers want to launch themed campaigns to take advantage of the season. Due to this demand, we’ve created digital campaign packages optimized for the best results. We’ve developed one that’s spring-specific and one for Memorial Day.
Current digital clients can find these in the Marketron Learning Center (MLC). For each package, you’ll find the following:
- Recommended verticals to target
- Which tactics to use
- Budget numbers or percentages
- Audience targeting suggestions
Here’s what’s available for Q2.
Spring means consumers turn their attention to several things — home improvement projects, landscaping, spring cleaning and recreation. These verticals are a good match for this package. The ad mix includes display, geofencing and video geofencing.
Memorial Day Weekend
Memorial Day is when many consumers expect to find deals and savings. They are also likely to be taking trips on the three-day weekend. Many specialty retailers will see an uptick in activity for those seeking discounts on furniture, appliances and home goods. Restaurants are another advertiser group that capitalizes on Memorial Day. The digital package for this holiday includes display, video, geofencing and OTT.
For more spring campaign ideas, read our post on spring holiday ad campaigns.
If you have questions, reach out to our digital advertising team for support.