Spring is a time for renewal, a season that brings with it warmer, longer days. This spring looks even brighter as economies open up and consumers feel safer venturing out. It’s a great time to engage advertisers and to share new spring holiday ad campaign concepts. Taking advantage of holidays during this time can be a golden opportunity for your clients.
If you’re looking for spring holiday ad ideas — we’ve got them!
New Ideas for Spring Holiday Ad Campaigns
These national and global holidays are cornerstones for spring ad planning. They often include sales and special events. You’ve likely had conversations with clients in the past about these days, so here are some fresh ideas for spring holidays.
Retailers, spas and restaurants often have Mother’s Day promotions. Everyone wants to remember mom on this special day. According to the National Retail Federation (NRF), 80% of consumers celebrate the holiday and spend an average of $205. A unique idea would be to bring advertisers together to offer a bundle that includes lunch and a gift or a spa day with flowers.
Also, restaurants often have special Mother’s Day brunches or lunches. Those advertisers should speak to celebrating mom and should instruct listeners or watchers on how to make reservations. Not having a reservation system for big holidays can frustrate consumers, so make sure restaurants include this message.
Easter weekend is also a time for spending. Many consumers have long weekends during this celebration. They may also travel, especially if they are near the beach. Retailers launch Easter or spring sales. One type of advertiser you may not be thinking about is a convenience store. Propose some ads around stocking up on Easter candy and getting supplies for a road trip.
Started in 1970, Earth Day has graduated to higher visibility, as younger generations tend to be more eco-aware and eco-friendly. The day is really about giving back, so advertisers doing things like volunteering for community cleanup, planting trees or anything else that helps the planet heal should call that out.
These brand awareness campaigns are critical because consumers expect brands to be socially responsible. An IBM study revealed that 57% of consumers are willing to change purchasing habits to reduce negative environmental impacts. Further, the research found that 40% of consumers are purpose-driven and want to do business with companies with the same values.
Cinco De Mayo
Cinco De Mayo is often a caricature holiday even though it has high regard for those of Mexican heritage. In this environment, you should urge advertisers to create ads that promote the fun associated with the day as well as its deeper meaning. Expect lots of consumers to want to celebrate, so advertisers will want to tap into the demand. A great concept to consider for advertisers is supporting or hosting a local cultural event to drive interest and sales around this holiday.
Memorial Day is another chance for a three-day weekend for many. Quick getaways to beaches or other destinations are popular. With COVID-19 restrictions easing, this holiday is sure to see a rebound from record low 2020 numbers.
Retailers and car dealerships often have Memorial Day promotions, too. For retailers, advise them to lean in on beach or travel must-haves before they go. Car dealerships can go the standard route of advertising their new inventory. Another option is ads about service specials before consumers hit the road.
Dads matter, too! The NRF says about 75% of consumers will celebrate the day. They are most likely to gift personal care, home and gardening tools, or appliances. With this insight, you can make a case for advertisers that offer these goods to promote them heavily. Some concepts advertisers in the space could use include things like “gift dad this product for his new-found hobbies,” as that’s something relevant. Dads who love coffee and are now drinking it more at home would also appreciate a new coffee maker and associated gifts.
Kids will soon be enjoying summer break. Whether they’ve been in the classroom or at home, they are likely ready to be kids again. There are lots of opportunities for advertisers. The local YMCA may have new summer programs. Community libraries and nonprofits often have workshops. As long as consumers know the program is safe and will bring their kids new experiences, they’ll be happy to hear about them. For any organization that has kid-friendly activities, you can go to them with ideas on how to get parents engaged, from catchy radio ads to videos that show programs from past years.
Which Ad Categories Should You Recommend?
With a wide array of broadcast and digital marketing tools, you can recommend many options to your clients, including bundling across mediums. Based on the ideas above, here are some formats to consider:
- Over-the-top (OTT) and connected TV (CTV): OTT and CTV can reach customers while they stream programming. With video consumption still rising, it’s a great way to make a visual impact. It’s best for physical products or experiences.
- Radio: Consumers are still listening to the radio even though they’re spending less time in the car. According to Statista, 18% of U.S. consumers listened to the radio more in 2020, while 79% did so at the same levels. They may be listening at home, which means they are paying attention, so don’t forget this medium. Advertisers can promote, celebrate and more to connect with local consumers.
- Banner ads: This digital marketing unit allows you to target very specifically based on behavior, demographics or location. Using this in tandem with radio ads to reinforce messaging on sales and deals could deliver a strong return on ad spend (ROAS). Radio and banner ads together would be a good strategy for bundle promotion.
- SMS marketing: Text messages are a direct channel to consumers. SMS campaigns are ideal for coupons. When SMS is part of a campaign, receivers redeem them 10 times more than traditional ones. It could be a unique way to offer customers exclusive deals around these holidays.
- TV: Traditional TV ads still work, and they serve as another channel to reiterate messaging and support recall. Working in concert with digital, it could deliver more business.
Share Spring Holiday Ad Campaign Ideas with Your Advertisers Today
While holiday advertising isn’t new, you can revitalize it with fresh ideas. Talking to your advertisers about doing something different around holidays could hook them, so be sure to take these concepts to them today.