While December is full of holidays for promotional campaigns, there are lesser-known December national day events that could offer creative campaigns for your advertisers. As you pitch holiday ad ideas to your customers, consider these too.
December National Days
Just Desserts: National Pie Day (December 1), National Cookie Day (December 4), National Brownie Day (December 8) and National Cupcake Day (December 15)
December is a month to celebrate dessert! With four days dedicated to pies, cookies, brownies and cupcakes, there’s the opportunity to develop a delicious campaign. Restaurants and bakeries should take advantage of these hashtags and trending days to reward their customers’ sweet tooth.
These ads will work well on social media (with the hashtag), digital video and OTT, which are all visual in nature. Videos don’t need to be elaborate; it’s about the simple joy of delectable treats. Additionally, advertisers can leverage email marketing and mobile messaging to send offers to existing customers.
Campaigns could include a discount, special deals for the holidays, or buy one, get one deals.
National Guard Birthday (December 13)
National Guard members play essential roles in the country, and they certainly deserve recognition. For any advertisers that are military-friendly, this is a great day for them to show support. If they consistently offer service-related promotions, an ad can center on this and recognize the day.
For others, it can be a designated day of special discounts or using part of revenue to donate to military nonprofits. Consider social media, radio and digital display ads targeting military households to deploy these ad units.
National Ugly Christmas Sweater Day (December 17)
For this national day, advertisers can have some fun. Here are some ideas:
- Create a campaign on social media that asks followers to show off their ugliest sweater, with the brand rewarding the winner.
- Prompt ugly sweater wearers to visit a store and receive a discount or gift, driving more foot traffic.
- Show off the ugly sweaters of the advertiser’s staff as a brand awareness ad that’s light-hearted.
Along with social media, you may consider radio and TV to cover a large audience. You can also be more targeted with video ads.
First Day of Winter (December 21)
Celebrating the winter solstice is a way for advertisers to promote what makes their customers think of winter. That could be anything from hot chocolate to snow gear, depending on the region. While winter means colder temperatures, many people love this time of year.
It can be an excellent day to drive attention to your advertisers and their winter wonders. Some promotional ideas include:
- Discounts for winter gear (skis, snowmobiles, skates, etc.)
- “Book now” ads for winter activities (skiing, ice skating, etc.)
- Bundles of merchandise that’s all about keeping warm (gift baskets, warm clothes, etc.)
Visual impact matters again here, so consider social media, TV, video ads and email marketing.
December National Day Campaigns: Sweets and Winter Fun
December offers opportunities beyond the traditional holidays for your advertisers. When chatting with them about advertising for the rest of the year, include these ideas to stand out and book more revenue. They’ll appreciate your creativity and the possibilities for strong results.
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