Local Real Estate Advertising Creative Ideas for 2025

What’s the Outlook for Real Estate in 2025?

Each market is unique, certainly, but we can grasp some high-level trends from experts like the National Association of Realtors (NAR). In 2025, they predict that:

• Home sales will increase by 9%.
• Home prices will grow by 2%, making the median existing home price $410,700 in the U.S.
• Mortgage rates will stabilize at 6%.
• There will be some improvements in inventory.

These are forecasts, and many factors influence what will occur, especially inflation, interest rates, affordability, availability and consumer confidence. Even if interest rates see more cuts, don’t expect this to impact mortgage rates immediately.

Challenges with affordability will continue, and tariffs and other economic conditions may impact housing starts.

Demand isn’t likely to falter. Even if affordability and availability remain a concern in your region, the rental market will continue to experience lots of activity.

What’s crucial to keep in mind is that those buying advertising related to real estate understand the value of continuous advertising. Real estate agents and firms need to keep awareness high so that when someone is ready to buy, sell or rent, they’re top of mind.

They’ll need to break through the noise and stand out in digital channels. Since most consumers are digital house hunters, they’re finding properties and professionals online. You can help them do that with these local real estate advertising ideas.

Local Real Estate Advertising Ideas to Propose

Discuss Diversifying Ad Tactics

Real estate agents and brokers often use traditional advertising, including billboards and direct mail. Those tactics may no longer be relevant, and there’s no easy way to assign attribution to the cost. Encourage them to try new digital options that can complement traditional ones.

For example, CTV/OTT enables advertisers to target specific audiences in a visual and compelling format. These ads can find the right people your customer wants to reach. Some creative concepts include:

• Showcasing property listings for sale or rent
• Featuring previous customers who can share their stories of working with the agent
• Promoting open houses
• A branded ad for awareness that focuses on the agent’s expertise and experience

Another option, which would be great with CTV/OTT, is streaming audio. With so many people listening this way, it’s a great way to engage and increase recall. If they are keen on streaming audio, be sure to add in radio spots. A streaming audio and radio campaign can help them capitalize on the benefits of both ad types.

Present the Option for a Long-Term Campaign with Changing Creative

There is seasonality in the real estate market. Spring and summer see the most movement in buying and selling. Listings change regularly, and mortgage rates go up and down. You can provide them with a digital ad buy for six, nine or 12 months with the ability to swap out creative and messaging.

By proposing a larger ad buy, advertisers can always be in front of their audience, changing promotions and listings as necessary. By explaining how easy this is for programmatic advertising, they can leave the logistics up to you. When you can lock them in longer, there’s more time to optimize and improve performance.

Help Highlight Their Niche

Many in the real estate industry specialize. Some are strictly buyer’s agents. Others focus on rentals, relocation or luxury markets. Whatever they do best should be a core part of their advertising, and they can consistently message across tactics like display, CTV/OTT and social media.

Be sure to recommend dedicated landing pages that match the ads so that those who click see content about their specialty.  

Encourage Them to Address the Challenges in the Market

Owning a home is still a dream for many Americans, but they haven’t achieved it yet. Agents understand the struggle and can be honest and earnest in their advertising. One idea is to focus on advertising for first-time homebuyers. This audience would benefit from educational advertising like “Home Buying 101.”

Such a campaign could help build trust, which is essential in real estate. Targeting specific age groups or geofencing apartment complexes would be great ways to reach this segment.