When building a future vision, one of the most important aspects is projecting market performance on industry forecasts. After establishing a market outlook, you and your team will be able to discern necessary adjustments to meet those future goals and improve performance. As a guide, you can use this broadcaster’s four-year path template.


About the Template

You’ll find a planning template in this download that includes:

  • Local ad spending projections
  • Market projections with today’s operation
  • Individual market projections based on market intelligence
  • Data regarding local ad spend in 2020 and projections for 2024


Download the Template

Get started today with projections and planning by downloading the broadcaster’s four-year path template.