Ad Categories: Video

What Is the Customer Journey?

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Types of Video Ads: How to Explain and Recommend Them to Advertisers

There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.

Analyzing Digital Campaign KPIs

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Defining the Value of OTT and Video to Your Advertisers

Explore tips for defining the value of OTT and video to your advertisers. These ad types can help them reach their customers.

These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.

No Objections Here! Legal Services Ad Ideas for Local Advertisers

When approaching firms and attorneys for advertising opportunities, share these ideas for legal services ads to win their business.

How Video Content Boosts Click-Throughs

Learn how video content can increase click-throughs and drive positive returns for your advertisers. You’ll find stats, tips and more in this post.

OTT vs. CTV vs. Video Ads

Find out the difference between OTT vs. CTV vs. digital video ads. With this knowledge, you can better position these ad types to advertisers.

How to Help Your Advertisers with Video Ads

Video ads can be impactful and drive ROI, but many advertisers are uncertain about using them. Here’s how to help them become comfortable.

Digital Creative Tactics to Attract Target Markets

Need fresh creative ideas for your advertisers? Check out these digital creative tactics that help target specific markets.

How to Gain a Better Understanding of Your Owned and Operated Inventory (O&O)

Our inventory valuation template will give you a deep understanding of your owned and operated inventory to help build your digital advertising product suite.