The 2022 midterm elections are a significant driver for increases in broadcast revenue. BIA Advisory Services estimates that local political advertising revenue will generate $8.4 billion, while Axios has an even higher number of $8.9 billion. TV OTA (over the air), TV digital and radio OTA will win the channels race, which means broadcast sellers need to be ready to capture these dollars.
We’ve put together this infographic to illustrate dollars, voter preferences and opportunities.
References: BIA Advisory Services, Axios, TV Technology, Westwood One, Statista, Gallup Knight Foundation
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