Americans love fast food, but there have been some changes in expectations. So, what do consumers want from fast food now?
A new study from Zappi offers great insights into evolving preferences related to demographics and location. The research also reveals some surprising revelations that should have advertisers in the space rethinking targeting.
Additionally, the data looks at some unique perceptions around quick-serve restaurants (QSRs), from opinions on premium menus to why people are drawn to fast food. Hint: It’s not just about the price.
From this information, you’ll find some conclusions and ways to leverage it in the video.
