Back-to-school shopping season is here, and it’s a perfect opportunity to reach out to local businesses. Before you do, watch this episode of Vertical Views on back-to-school shopping trends.
Explore the latest data on how parents will spend on students and what’s driving consumer behavior. Consumers have concerns about the economy, but they are still investing in their kids. They’ll be on the hunt for deals and expect value in the products they purchase.
Plus, we have four great ideas for campaigns that can help your advertisers gain a share of the billions that will be spent in the next few weeks.
