Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful medical/health care digital advertising campaign:
Branding is popular
Image-conscious healthcare providers seek consistency throughout all marketing communications.
CTAs are still valuable
Learn, find, see — each verb prompts the consumer to take action and develop a deeper relationship with the provider.
Use age, gender and location
Marketron’s digital targeting capabilities allow the advertiser to influence subsets of your broadcast audience.
Understand HIPAA limits
The Health Insurance Portability and Accountability Act (HIPAA) covers patient data protection. Your Marketron CDM can explain its impact on digital advertising campaign targeting.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).