Selling digital advertising drives revenue growth for radio, but how profitable is it for you?
There’s no question that digital ad sales are critical to radio’s bottom line. The sales accounted for 21% of station revenue in 2023 and will continue to grow.
However, revenue doesn’t always translate to profits. There are many more costs associated with selling digital media, but they don’t have to derail your margins.
In our new e-book, Is Selling Digital Advertising Profitable for Your Station? Uncovering Obstacles and Optimizing Revenue, you’ll learn about:
- The role of digital advertising in radio station revenue
- All the expenses of selling digital and how to overcome these obstacles
- What sustainable profitability looks like and what you need to achieve it
Get your copy today to gain actionable insights that can make a difference in your profits!
