A new year begins, and there are so many possibilities for helping your customers meet their goals. January national day campaign ideas could be the kick-start for new, creative ways for your advertisers to connect with their customers.


January Month-Long Celebrations

During January, several month-long commemorations could be the inspiration for new campaigns.

National Hobby Month

The spectrum of hobbies is quite broad, so it could apply to many different advertisers. Additionally, since we’re just coming off the holidays, many people may be experimenting with new hobbies. Campaigns to celebrate hobbies could be product- or experience-related.

According to data, the most popular hobbies are music, food, reading/writing and travel. You can see the entire list below.


hobbies and interests

Image: Statista

With the data on popularity, you can quickly align different advertisers with these hobbies.

Here are a few ideas:

  • Classes: Community colleges and other organizations are good targets for these, with instruction around painting, sketching, ceramics or photography. These advertisers could target demographics and locations with display or OTT ads. They could also reach the masses with radio and TV spots.
  • Supplies for hobbies: Most every hobby requires materials. Artists need paint. Musicians need instruments. Crafters need a little bit of everything. For local retailers that provide these items, this is a great opportunity for a month-long promotion. They could give a discount, gift with purchase or other offers. Explore ways to create a multimedia campaign to attract the most traffic, expanding across radio, TV, digital and email marketing. With special deals, they could earn new customers and keep existing ones loyal.
  • Hobby events: Some enthusiasts host events as part of their hobby. Car shows are an excellent example. Check out your local monthly event calendar for your area to find these. Then, reach out to those groups with the idea to attach the event to the monthly theme. They can boost attendance with geofencing ad types. For broad appeal, radio and TV spots are great.

Additionally, in any of these options, SEM (search engine marketing) is another tactic to reach local consumers looking for hobby-related goods or events.

National Soup Month

Everybody loves soup! Chilly days make soup a staple of winter diets. With so many options, you could have a different soup every day of the month, and that could actually be a campaign for restaurants. They could promote their soup of the day via social media and SMS marketing to their current customers.

Beyond restaurants, other advertisers may benefit from this, like local chefs for hire or catering companies. They could offer recipes as part of the ad and an offer for a future service. Social media is the ideal channel for this. 

January National Days

January also has several national days to consider for quick campaigns. Your advertisers may already promote things on designated holidays, but these days are very outside the box.

National Trivia Day (January 4)

A day of trivia could be an engaging campaign. Advertisers could use the day to celebrate their events or to run a contest. Local bars and restaurants that host trivia nights will want to promote those. You can recommend social media, SMS marketing, SEM and digital display ads.

The other option applies to any company. They can create a trivia game based on things like their industry, company history or something relevant to your city. Social media would be the best place to do this, but you can get their current customers involved through SMS and email. 

Help them design something that will be fun and engaging. The prize can be one of their products or services. It could help with brand awareness and overall customer engagement, which will last much longer than just the day.

National Technology Day (January 6)

Where would we be without technology? It’s hard even to imagine it. Technology plays a significant role in almost every person’s life. The problem, of course, is when technology fails or is hard to learn. There are two angles you could approach here.

First, you likely have multiple companies in your area that do computer and phone repair. You could pitch a humorous take on this for an ad campaign that helps them connect with consumers with broken tech. SEM would be a great channel, as that’s where many are searching for answers. They could also re-engage previous customers with email.

Second, many people received new tech for the holidays, but do they know how to use it? There are businesses that do this, too. Advertising this to people within a geo or through OTT based on previous behaviors (like searching how to do something) could point the technically challenged to the experts.

National Shop for Travel Day (January 11)

Travel is back after two bumpy years. Analysts foresee travel spending to reach $1.03 trillion in 2022, a sharp increase from 2021. One big trend coming out of the pandemic is people finally saying yes to bucket list trips. They need help to plan these, so campaigns for this day make sense for those organizations. It’s a day they’ll want to debut some of their best rates for the year ahead. Using multiple digital approaches will drive traffic.

National Have Fun at Work Day (January 28)

Finally, why not show the world the fun side of your advertisers? A campaign for this day is more about brand awareness and goodwill. A fun video would be a great play on OTT or social. Memes on social sites would work as well. This type of advertising shows the human side of a company, and it can ensure that new and existing clients have a positive connection with the advertiser.

One idea is to do some employee spotlights for industries like plumbing, electricians and HVAC technicians. These workers are heroes to many that call them in distress. With a bit of humor, this content could go viral.

January National Day Campaign Ideas: Hobbies, Fun and Food

Talk to your advertisers now about these January national day campaigns. They can start the year strong with a unique take on holidays. When you come to them with ideas like this, they’ll recognize the value you add to the business relationship even more. 

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