Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful digital advertising campaign for home improvement and home services:
An offer-driven category
Many home services technicians have been trained to upsell into profitable products, but in-home access to a decision maker is a necessary first step. A strong offer will drive those service appointments, leading to more upsell conversations.
Investigate co-op options
Research the prospect’s primary product lines early, and be prepared to suggest those companies as co-op partners to be included in all ad copy.
Help fill the slow seasons
All categories have peak demand weeks or months. Improve your chances of sales success by helping to drive business during slow times of the year.
Reinforce dealer branding
Unless you’re proposing the creation of an all-new tagline, be sure to include the prospect’s branding statement in all materials presented.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).