Gain Market Share
Does your advertiser have fierce competition? Have they noticed they’re losing customers? If so, it’s time for a digital campaign to earn more market share.
Sales Funnel Stages: Awareness, Consideration and Decision 
SEM
Why it works:
- Advertisers can bid on competitor names and present their alternative ads but should do so in a respectful manner.
- It introduces the advertiser’s brand, which consumers may not have known previously.
- Ads can focus on transactional search intent (i.e., a person uses purchase terms in a search, such as buy, schedule, hire, etc.).
- Local search ads leverage geotargeting, so ads will display for their service area.
- If the advertiser appears in search results with more visibility than competitors, it’s a good opportunity to drive awareness.
Example: Local pizzeria uses a clever angle for competitive ads
Display with Geofencing
Why it works:
- Creating ads that will display for your advertiser in the vicinity of competitors can lure people away.
- Offering discounts or price matches with competitors makes the ad attractive.
OTT/CTV
Why it works:
- Local businesses can get in front of new audiences with appealing video content.
- Viewers can’t skip these ads, so they’ll watch them through and have a higher chance of recall.
