Boost Customer Retention and Loyalty
Every business cares about customer retention and loyalty. Many times, they used owned channels for this, but third-party digital advertising can play a crucial role in keeping customers.
Sales Funnel Stages: Consideration and Decision 
Retargeting (Static or Video)
Why it works:
- Advertisers can retarget customers who have been on checkout or confirmation pages with follow-up offers.
- Retargeting people who have visited other pages on the website could also get served ads for things like loyalty and reward clubs.
- It could also be a chance to prompt customers for reviews or referrals (with a reward).
Geofencing Retargeting (Static or Video)
Why it works:
- Another option for customer retention and loyalty is serving ads to those who have been to physical locations.
- The ads could have incentives for returning customers that are time-limited to ensure they visit again soon.
Example: Beauty shop offers discount for being a customer
