Creative: Creative Best Practices

6 Tips for Selling B2B Email Marketing

Learn how to position B2B email marketing to win more sales. There are big opportunities for digital advertising revenue with this tactic.

Landing pages play an important role in digital advertising conversions. Get tips to build effective ones to share with advertisers.

Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.

Explore ad creative best practices for restricted categories. Get tips on how to ensure creative gets attention from consumers.

In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.

Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.

In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.

Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.

A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.

Help your customers refresh their advertising creative in 2024 with these new trends. Get ideas and inspiration.

Get insights and best practices for targeting Hispanic audiences with digital advertising. It’s a growing demographic your customers want to reach.

Local media sellers have many opportunities to capture advertising dollars in the experience economy. Find out how in this post.