CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.
CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click
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Creative Best Practices
Creative
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance
Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.
How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant
Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.
Get Them Laughing: Funny Ad Ideas for Your Advertisers
A little levity is always a good thing. Explore fun ad ideas to present to your advertisers for laughs and attention.
Furniture Store Advertising Ideas That Are No Couch Potatoes
Furniture stores have increased ad spending in 2022. With new furniture store advertising ideas, you can capture these dollars.
Using Memes in Ad Campaigns: How to Do It Right
Using memes in ad campaigns can produce significant engagement when you do it well. Get tips on recommending this creative to advertisers.
Radio Ad Content Best Practices to Improve Recall and Drive Action
Explore best practices for radio ad content. When you use these guidelines, radio ads can improve recall and drive action, delighting your advertisers.
Consumers Prefer Ad-Supported Streaming, Creating More Opportunities for OTT/CTV Advertising
New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.
Types of Video Ads: How to Explain and Recommend Them to Advertisers
There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.
