Creating digital inventory will require resources to create those assets, for both display and video ads. For those that don’t have in-house talent, there are outsourcing or do-it-yourself options. Here are some creative asset resources that we recommend.
Creative Market features ready-to-use products and templates to assist with design needs. You have the option to purchase a design via a license then update it with advertiser branding, colors and messaging. You can make one-time purchases or buy credits for a better deal.
Upwork is a freelancer website where you can search for graphic designers and video creators. You’ll be able to see their rates, past work and reviews. Pricing varies depending on the freelancer you hire.
Fiverr is similar to Upwork. It’s a global network of talented individuals where you can easily find graphic designers or video creators. You can look at profiles to see past work, reviews and pricing.
Promo is a production platform that allows you to quickly create videos. It offers tools and content, including stock videos, images and audio.
Video Resources Inc. is a production company providing agency-level video quality at a production company price.
Canva is a graphic and video design application for non-designers. It includes themes, templates, illustrations and stock imagery. It’s cost-effective and super simple to use.
Quality Creative Matters
Developing quality creative assets for digital advertising campaigns is critical for campaigns’ success. Leverage these creative asset resources to ensure consistency and aesthetic appeal.
