Digital ad creative influences campaign performance. Get tips on how to help advertisers ensure it’s memorable (in the right way).
What Makes Digital Ad Creative Memorable?
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Creative
Deep Dive into Fast Food Restaurant Local Advertising
Explore ideas and data relating to fast food restaurant local advertising in this post. Be ready to pitch unique campaigns.
Local Hospitality Advertising: Why Previous Campaigns Need a Fresh Look
Get fresh ideas for local hospitality advertising campaigns based on consumer and advertiser spending trends.
Digital Advertising for Investment Managers: These Local Advertisers Are a Leading Spender
Digital advertising for investment managers is experiencing spending growth in local markets. Find out how to capture it.
B2B Geofencing Campaign Ideas
B2B geofencing campaigns can help companies meet advertising goals. Get ideas to share with these advertisers.
Local Physician Advertising: How Doctors, Dentists and Chiropractors Are Spending Budgets
Review trends in local physician advertising spending to target the right tactics in your pitches to these professionals.
Legal Services Local Advertising Spending: Explore Trends and Opportunities
Explore the latest spending trends in legal services local advertising and how to capitalize on opportunities.
Ask the Expert: When Should You Use AI in the Sales Process?
In this Ask the Expert, Jeff Ulrich offers advice on when to use AI in the sales process. Read his tips today.
Why Event Geofencing May Underdeliver
Event geofencing can sometimes underdeliver in a campaign. Find out why this happens and what you should do instead.
Help Home Improvement Local Businesses Overcome New Customer Acquisition Challenges
Home improvement local businesses need help with new customer acquisition. Get ideas on how to pitch them.
Capture the Increasing CTV Advertising Spending for Plumbers and HVAC Companies
Explore ideas and strategies for capturing the increasing CTV advertising spending of local plumbing and HVAC companies.
Help Advertisers Strengthen Loyalty with Post-Purchase Ads
Post-purchase ads are another category to present to advertisers. They can help build customer engagement and loyalty.
Capturing Retail Traffic via Geofencing: Visits Are on the Rise, and Advertisers Can Capitalize on the Trend
Retail traffic data indicates a rise in physical shopping. Geofencing ads are a great way to capitalize on this for local businesses.
Local Real Estate Advertising Creative Ideas for 2025
Explore ideas for local real estate advertising. In 2025, real estate will be a category that increases digital ad spend.
The Latest Display Ad UX Best Practices
Explore the latest display ad UX best practices and how they can improve performance for your advertisers.
2025 Local Social Media Advertising Trends
Review the latest local social media advertising trends and how they can shape campaigns for advertisers.
Selling CTV Advertising to B2B Brands: Ideas and Strategies
Gain insights and strategies for selling CTV advertising to B2B brands. These ideas can help you win more deals.
Advertiser Renewals: How to Address Campaigns That Didn’t Meet Goals
Winning advertiser renewals often requires addressing campaigns that didn’t meet goals and how to optimize future ones.
5 Ways to Update Your Local Media Sales Strategy for 2025
Get tips and insights on how to update your local media sales strategy in 2025. Be ready to win more ad dollars in 2025.
What Financial Advertising Messaging Appeals to Local Consumers?
Find tips for financial advertising messaging that will be appealing to local consumers in this article.
