In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.
Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
Video ads can be impactful and drive ROI, but many advertisers are uncertain about using them. Here’s how to help them become comfortable.
In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.