Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
Defining the Digital Customer Journey
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An Aging Population Means More Spending on Senior Living Advertising Campaigns
An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Radio and Digital Local B2B Ad Campaigns Deliver Reach Plus Targeting
Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
The Local Health Care Advertising Spending Preview
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Local Hospitality Advertising: What to Pitch to Advertisers
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
2024 Social Media Trends and Local Advertising
Learn about the latest social media trends and how they can support selling these ad tactics to local advertisers.
