Ad Categories: Search Engine Marketing (SEM)

Types of Ad Messaging to Use for Each Stage of the Customer Journey

Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.

Explore how AI is changing search and local SEM. Help your advertisers adapt to the new landscape of paid search.

In this post, we explain organic vs. paid traffic. Local advertisers should prioritize both for attracting and winning customers.

Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.

Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.

Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.

Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.

Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.

An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.

Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.

Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.

Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.