Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
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What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Local Businesses Target Streaming Audio and OTT Ads as Areas to Increase Spending
The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
The Local Health Care Advertising Spending Preview
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Local Hospitality Advertising: What to Pitch to Advertisers
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
How to Sell SEM to Local Advertisers
Learn how to sell SEM to local advertisers. Get tips and strategies to be successful in presenting this digital tactic to your customers.
5 Ways to Increase Advertiser Share of Wallet in 2024
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.
Real Estate Advertising in 2024 Expected to Increase: 7 Ideas to Help Fellow Sellers Sell
Explore new ideas for real estate advertising. This industry will be spending more on local advertising. Capture dollars with these tips.
Credit Card Debt Is Rising: How to Leverage This Trend for Local Financial Advertising Campaigns
Credit card debt is rising for consumers. Learn how to leverage this trend for local financial advertising campaigns.
