Ad Categories: OTT/CTV

How to Allocate Budget for Multi-Tactic Digital Campaigns

Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.

Learn what audience extension is and its role in digital advertising tactics. It can lead to higher conversion rates and more effective ad spend.

Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.

Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.

Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.

Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.

Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.

Video ads can be impactful and drive ROI, but many advertisers are uncertain about using them. Here’s how to help them become comfortable.

Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.

An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.

Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.

Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.