Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
Upselling Clients and Effective Strategies to Offer Digital with Radio in Rural America
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Boosted Social Posts Aren’t True Digital Advertising: How to Talk to Businesses About the Difference
Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.
Defining the Digital Customer Journey
Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
What Is Foot Traffic Attribution?
Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.
What Is Contextual Targeting?
Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Radio and Digital Local B2B Ad Campaigns Deliver Reach Plus Targeting
Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Programmatic Ad Buys 101
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
