The year ahead represents lots of opportunities for radio revenue. See what experts had to say about the year ahead.
After a unique year for radio in 2024, the industry starts fresh with great potential for both airtime and digital advertising dollars. Radio stations have the chance to increase their obtainable digital revenue and not lose any spot budget.
A diverse group of industries will also be expanding their spending in 2025 in the local market. With forecasts also come the trends that will impact them, and we covered all these topics in our webinar.
Panelists:
Nicole Ovadia, VP of forecasting, BIA Advisory Services
Todd Kalman, SVP sales, Marketron