The tactics you recommend to advertisers can give you an advantage when you align them to their goals.
Local companies may or may not come to you with details about what digital ads they want to buy. As a local media expert, you can guide them to the best ad mix when you tie them back to goals.
We’ve got the perfect tool for doing this at scale, and you can learn how to use it by watching the webinar.
What you’ll learn:
- The sales funnel and tactic alignment
- How to use the digital ad mix tool
- Customizing the slides
Presenters:
Beth Van Horn, Digital advertising training specialist, Marketron
Rachel Lepchitz, Manager of client development, Marketron