Gain tips and insights for local digital sales experts on how to initiate the digital conversation powerfully!
Discussing digital advertising with customers requires a strategic approach. When you do it well, you have a greater opportunity to win digital ad dollars while protecting those they’re spending on radio.
No matter how much the business knows or doesn’t know about digital, you can make the first conversation compelling and relevant. This can turn into a long-term relationship that boosts revenue for you and campaign performance for them.
Watch this on-demand version of the webinar, where local digital sales experts covered:
- The local digital ad forecast, opportunities and competition
- Due diligence in prospecting
- Asking the right questions
Presenters:
Jeff Ulrich, director of sales enablement, Marketron
Rachel Lepchitz, manager of client development, Marketron