Holiday retail promotions are always a nice boost to your Q4 sales. They represent a time when consumers are engaged shoppers. They’re always looking for deals, which advertisers promote, but there are local data patterns that can inform what they promote and to whom.
Placer.ai published a report with regional perspectives tied to in-store shopping traffic patterns, revealing key differences. One is that some areas have higher numbers of customers on Black Friday; others see more people on Super Saturday.
Take a look at this information as well as some other interesting data points. You’ll also find ways to translate this into recommendations to your customers.
