Recruit and Hire
Often, advertisers need ads to recruit and hire rather than to promote a product. With a tight labor market, many local companies need quality applicants to keep their businesses moving.
Social Media: LinkedIn
Why it works:
- It’s the “professional” social media profile and the one job seekers will use to find new roles.
- Ads are targetable to users by demographics, roles, industry and location.
- Ad job descriptions must be short, but there’s still room for a creative hook.
- Ads can include images that showcase what the job is or where it is.
Example: Local grocer uses compelling copy and imagery to catch job seekers
Display
Why it works:
- Targeted display ads are ideal if the company hires only in a specific area.
- They have the option to showcase why it’s a great place to work with current employee quotes or team pictures.
- Companies with high recruitment goals can use them for job fairs to hit multiple geographies and viewer types.
- Using an action-oriented CTA that’s more than “Apply Now,” like “Find Your New Career” or “Earn More,” can help ads stand out.
Native Advertising
Why it works:
- Native ads blend in with website content and look more like another article versus an ad.
- They typically have greater engagement and click-through rates (CTRs) than display.
- Most ad-blocking software doesn’t remove these.
- Job applicants may have less ad fatigue when seeing native ads, increasing responses.
