Gain insights on building media plans that convert existing demand and build future awareness for local advertisers.
Designing Media Plans for Converting Existing Demand and Building Future Awareness
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Creative
Social Media Targeting Options: Demographics, Interests and More
Learn about all the options for social media targeting to ensure compliance with platforms and getting ads in front of the right audience.
5 Ideas for Streaming Audio Advertising
Approach local advertisers with these streaming audio advertising ideas. This ad type complements radio and other digital tactics.
6 Tips for Selling B2B Email Marketing
Learn how to position B2B email marketing to win more sales. There are big opportunities for digital advertising revenue with this tactic.
Helping Your Advertisers with Landing Pages to Improve Conversions
Landing pages play an important role in digital advertising conversions. Get tips to build effective ones to share with advertisers.
Types of Ad Messaging to Use for Each Stage of the Customer Journey
Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.
Restricted Category Ad Creative Best Practices: Cannabis, Alcohol and Gambling
Explore ad creative best practices for restricted categories. Get tips on how to ensure creative gets attention from consumers.
Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?
In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
Fundraising remains one of the most effective use cases for political advertising in the 2026 election cycle
Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.
Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers
Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.
Ask the Expert: When Should You Recommend Video Geofencing?
In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.
An Aging Population Means More Spending on Senior Living Advertising Campaigns
An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Local Businesses Target Streaming Audio and OTT Ads as Areas to Increase Spending
The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
The Local Health Care Advertising Spending Preview
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Local Hospitality Advertising: What to Pitch to Advertisers
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
How to Sell a Streaming Audio and Radio Spot Campaign
Learn how to position and sell a streaming audio and radio ad spot campaign. These audio ads can drive high performance.
Real Estate Advertising in 2024 Expected to Increase: 7 Ideas to Help Fellow Sellers Sell
Explore new ideas for real estate advertising. This industry will be spending more on local advertising. Capture dollars with these tips.
