Election cycles continue to be a significant driver of growth for broadcast and digital advertising. Political spending remains one of the most competitive and fast-moving categories, with local media playing a critical role in helping campaigns reach, persuade, and mobilize voters.
As political strategies evolve, broadcast sellers must be prepared to capture these dollars across both linear and digital channels. From OTT/CTV and digital display to social and email, advertisers are prioritizing tactics that deliver reach, precision, and measurable results.
We’ve put together this infographic to illustrate political advertising dollars, voter media preferences, and the opportunities available to local broadcasters today.
We’ve put together this infographic to illustrate political advertising dollars, voter media preferences, and the opportunities available to local broadcasters today.
References: BIA Advisory Services, Axios, TV Technology, Westwood One, Statista, Gallup Knight Foundation
Looking for more political advertising content?
Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies.
Read Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV.
