Trends & Tools: Learnings

Win the Ad Race: Insights from Political Advertising Experts

Watch Win the Ad Race: Insights from Political Advertising Experts. This political advertising webinar is a must-see for local broadcast sellers.

New data shows that home improvement radio ads boost sales. Get the facts and stats to share with advertisers in this category.

Find out about native advertising ROI and if it’s a good fit for your advertisers over display ads. Learn when to recommend it to customers.

Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.

Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.

New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.

The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Watch the on-demand webinar for digital advertising sellers, Doing the Math: Crafting Winning Proposals. Get tips, strategies and more.

The fifth stage of the sales cycle is presenting your solution. Get advice from experts on how to propose a winning solution.

Watch the From Stressing and Guessing to Data-Driven Spot Pricing on-demand webinar with Todd Kalman and Jeanne Selvage. Learn about dynamic pricing.

The fourth stage in the sales cycle is analyzing prospect needs. Get tips on how to tailor a proposal that buyers can’t refuse.