Trends & Tools: Learnings

These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.

The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.

The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.

Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.

Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.

Watch this on-demand SMS messaging webinar to learn how Cumulus Media uses Marketron’s mobile messaging platform for successful campaigns.

Download the e-book, 7 Stages of the Sales Cycle: How to Master Each Step to Capture More Business. It’s media sales focused with tips and insights.

What industries are a good fit for native advertising? Find out in this post for broadcast sales professionals.

Sales managers can use this sales meeting one-on-one agenda template to encourage better conversations during these check-ins.

Radio ads can provide lift to digital ad tactics. Offer advertisers a cross-channel proposal to ensure they reach and convert audiences.

Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.

Watch the on-demand webinar Selling Smarter: How to Crush Your Digital Budget in 2022. Get ready to sell more digital ads in 2022.