Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.
Upsell Radio Advertisers with These Strategies
read more
Handling Objections
Trends & Tools
How to Work with Advertisers with Small Budgets
Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.
How to Respond to “No One Listens to Radio Anymore” with the Numbers
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
Is Your Sales Team Prepared to Handle Advertiser Objections?
Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.
Key Digital Advertising Metrics to Present When Selling
Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Overcoming Advertiser Objections to OTT Advertising
Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.
How to Stop Cancellations During a Crisis
During a crisis, advertisers might want to pull the plug. Learn how to stop cancellations during a crisis with these tips.
COVID-19 FAQ for Broadcast Sales Professionals
We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.
5 Common Objections to Buying Digital Advertising and How to Overcome Them
When selling digital advertising, you’re bound to get some pushback. Prepare for it by learning about these five common objections to digital advertising.
5 Easy Ways to Grow Your Digital Advertising Sales
Take a deep dive into the five key digital ad tactics that radio stations can sell today, along with best practices and how to handle common objections.
