Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Key Digital Advertising Metrics to Present When Selling
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Handling Objections
Trends & Tools
Overcoming Advertiser Objections to OTT Advertising
Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.
How to Stop Cancellations During a Crisis
During a crisis, advertisers might want to pull the plug. Learn how to stop cancellations during a crisis with these tips.
COVID-19 FAQ for Broadcast Sales Professionals
We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.
5 Common Objections to Buying Digital Advertising and How to Overcome Them
When selling digital advertising, you’re bound to get some pushback. Prepare for it by learning about these five common objections to digital advertising.
5 Easy Ways to Grow Your Digital Advertising Sales
Take a deep dive into the five key digital ad tactics that radio stations can sell today, along with best practices and how to handle common objections.