Trends & Tools: Handling Objections

Making the Case: How to Demonstrate Digital Advertising ROI

Businesses may object to buying digital ads. Counter this by demonstrating digital advertising ROI potential in an easy, concise way.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.

Learn how to develop a compelling valid business reason when prospecting. These tips can improve results and help you book more meetings.

Refresh your sales pitch for 2023 with these tips. Uncertainty in the economy and other factors should impact how you approach advertisers.

Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.

Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.

Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.

Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.

Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.

Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.