versus Archives

SEO vs. SEM: Educating Your Advertisers on the Differences and Why Both Matter

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.

Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.

Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.

Find out the difference between OTT vs. CTV vs. digital video ads. With this knowledge, you can better position these ad types to advertisers.