Tag: terminology

What Is SEM?

We’re answering “What is SEM?” in this post. Get all the basics on paid search to share with your advertisers.

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OTT vs. CTV vs. Video Ads

Find out the difference between OTT vs. CTV vs. digital video ads. With this knowledge, you can better position these ad types to advertisers.

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What Is Geofencing?

Learn what geofencing is and how to pitch it to your advertisers with statistics, best practices and more in this post.

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