streaming Archives

5 CTV Trends Local Media Sellers Need to Know

Learn about CTV trends in this post and how to interpret them to sell more of this tactic to local advertisers.

Explore 2023 audio listening trends and how they can support radio spot sales. The data reveals that radio remains a great channel for advertisers.

OTT/CTV local advertising will grow in 2023. Explore how to capture more revenue and get advertisers in love with video.

Hadassa Gerber joined Beyond Impressions to talk about sports betting advertising and reaching ad-free streamers. Watch the episode.

New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.

Explore tips for defining the value of OTT and video to your advertisers. These ad types can help them reach their customers.

Many factors point to 2022 as a strong year for local TV advertising. Explore the opportunities in the year ahead for broadcast TV sales. 

Download our NextGen TV white paper to learn more about the exciting new technology and how it will change the future of broadcast TV advertising.

Find out what NextGen TV is and the opportunities for the local TV industry to obtain more advertising revenue from customers.

Explore 2021 audio listener trends and what they mean for advertising in the industry in this infographic.

Find out the difference between OTT vs. CTV vs. digital video ads. With this knowledge, you can better position these ad types to advertisers.

Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.