search Archives

What Is the Customer Journey?

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

November includes many days to celebrate. Recommend these November national day campaign ideas to your local advertisers.

Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.

Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.

Explore the 2022 SEM trends shaping this popular advertising channel. Find out how to explain these to advertisers for future campaigns.

We’re answering “What is SEM?” in this post. Get all the basics on paid search to share with your advertisers.