preroll Archives

OTT vs. CTV vs. Video Ads

Find out the difference between OTT vs. CTV vs. digital video ads. With this knowledge, you can better position these ad types to advertisers.

Video Explosion! How to Sell More in 2021

Watch the on-demand Video Explosion webinar to learn how to capture more revenue with video, OTT and CTV ads.

Case Study: Setting Up a Health Care Organization to Be the Industry Leader for Heart Health

This health care system case study shows how an organization used digital advertising to drive website page views for key doctors and procedures.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Marketron 2020 Digital Benchmark Report – Part 3: How Did the Pandemic Impact Orders and CPM?

Our 2020 Digital Benchmark Report series wraps up with an analysis of how orders and CPM were affected by the pandemic, revealing some surprising data points.