pay-per-click Archives

Think You Don’t Need to Sell SEM? Find Out Why You Do and Its Importance for Local Advertisers

Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.

Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.

Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.

We’re answering “What is SEM?” in this post. Get all the basics on paid search to share with your advertisers.

Businesses are reopening or expanding their capabilities. Take a look at some advertising re-entry plan ideas to pitch to advertisers.

We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.

Check out the 5 things to avoid while running search engine marketing campaigns during COVID-19. These will help ensure the best return on ad spend.

COVID-19 advertising is new territory. Find out which industries are still spending money on digital and broadcast ads.