over the air Archives

April “National Day” Campaign Ideas for Local Advertisers

These April national day campaign ideas are perfect for your local advertisers. Share them today to get ready for these celebrations.

Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.

Watch the on-demand webinar to hear from experts on how your station can use marketing to acquire new advertisers in 2023.

Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.

Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.

Nonprofit advertising is often an untapped revenue generator. Find out how to prospect and pitch to the industry effectively.

Many factors point to 2022 as a strong year for local TV advertising. Explore the opportunities in the year ahead for broadcast TV sales. 