5 Tips for Winning New Business in Highly Competitive Markets
Find inspiration and tips for winning new business in highly competitive markets. Explore what can make you stand out as a local media seller.
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Tag: O&O
Is Your Station’s Marketing in Need of TLC? Learn How to Market Strong to Drive New Business in ’23
Watch the on-demand webinar to hear from experts on how your station can use marketing to acquire new advertisers in 2023.
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Examples of Creative Approaches to Generate Promotions Revenue with O&O Content
Check out these creative ideas to generate promotions revenue with O&O content. You’ll want to pitch these to advertisers to raise their visibility.
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2022 Digital Advertising Trends Media Sales Professionals Should Know
Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.
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Broadcaster’s Four-Year Path Template
Download the broadcaster’s four-year path template from Aspire. Use this spreadsheet to project by media type for the next four years.
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Owned and Operated (O&O) Inventory Valuation Template
Download this owned and operated inventory valuation template to fill out as you begin building your digital advertising product suite.
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How to Gain a Better Understanding of Your Owned and Operated Inventory (O&O)
Our inventory valuation template will give you a deep understanding of your owned and operated inventory to help build your digital advertising product suite.
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Higher Revenue, Happier Advertisers: How Emmis Communications Boosted Business with Third-Party Digital Advertising
Learn how Emmis Communications overcame the challenge of a lackluster digital advertising platform and successfully grew their digital revenue.
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