objections Archives

Making the Case: How to Demonstrate Digital Advertising ROI

Businesses may object to buying digital ads. Counter this by demonstrating digital advertising ROI potential in an easy, concise way.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Explore tips for defining the value of OTT and video to your advertisers. These ad types can help them reach their customers.