objections Archives

Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Explore tips for defining the value of OTT and video to your advertisers. These ad types can help them reach their customers.