negotiation Archives

7 Stages of the Sales Cycle: Stage 6: Overcoming Objections

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.

Stalled accounts can still produce wins, but you’ll need to handle them in a strategic way. We’ve got tips for you in this post.

Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.